Editorial policy, fact-checking and ethics

Up-to-date. Independent. Passionate.

Since our launch, Anfield Watch has been dedicated to delivering comprehensive, reliable and in-depth coverage of Liverpool Football Club. From breaking team news and match reports to tactically rich analysis, transfer insights and exclusive interviews, our goal is to serve as the definitive publication for every Reds supporter who takes the game seriously.

Our mission

At Anfield Watch, we stand for integrity, accuracy and independent sports journalism.

We actively avoid deceptive clickbait, sensationalised headlines and outrage-driven coverage. We believe in clear, informative titles and thoughtful storytelling that respects the intelligence of our audience. Our mission is simple: when you read Anfield Watch, you receive immediate context, reliable information and unmatched insight into Liverpool FC.

Who we are

Our articles are never published anonymously. Every piece on Anfield Watch is produced by dedicated journalists, tactical analysts and football writers who hold deep expertise in the sport.

On every article page, readers will find a clear author byline, photograph, short biography and credentials. Our global team of writers and editors covers Liverpool FC seven days a week, tracking news, press conferences, statistical trends and matchday action around the clock.

Key journalistic principles

We operate under a strict framework to ensure quality, transparency and independence.

1. Independence

Editorial decisions at Anfield Watch are made strictly by our editorial team. Our reporting and opinion pieces are never dictated or influenced by advertisers, commercial partners or external pressure. Commercial operations and editorial choices are strictly separated.

2. Reliability and verification

We publish content based on verified facts, accredited reporting, official press channels and reputable sources. When reporting on transfer developments or rumours, we clearly distinguish between verified facts, accredited reports and speculative commentary — ensuring rumours are explicitly framed as such and never passed off as confirmed truth.

3. Transparency and attribution

We hold ourselves accountable for every piece published. Every writer is publicly credited. Furthermore, when referencing reporting from other journalists, media outlets or specialised statistical providers, we always give clear credit and attribution to the original source.

4. Accuracy and corrections

We hold our writing to high standards, but errors can occasionally occur. When a factual error is brought to our attention or discovered, we review and correct it promptly. Significant corrections will include a note indicating what was updated, to maintain full transparency with our readers. Our corrections policy sets out the process in full.

5. Respect for the reader

We respect your time and attention. Headlines are written to accurately reflect the content of the article. We strictly avoid deceptive headlines, misleading claims and repetitive re-publishing of outdated information.

6. Tactical and data-driven context

Football is more than just final scores. Where possible, we enrich our coverage with historical background, tactical breakdowns, advanced metrics (such as Expected Goals, or xG, and underlying player trends) and expert analysis to provide complete context.

Commercial disclosures and sponsored content

To keep our news and analysis free for our readership, Anfield Watch partners with advertising networks, brand sponsors and affiliate partners.

  • Sponsored posts. Any article, feature or promotion created in partnership with an advertiser or commercial partner will be clearly labelled as "Sponsored", "Advertorial" or "Partner Content".
  • Editorial separation. Advertisers have no input or control over our independent editorial reporting.
  • Conflicts of interest. Writers and editors must disclose any personal or commercial conflicts of interest regarding subjects they cover.

How the site is owned and paid for is set out on our ownership and funding page.

What you can expect from Anfield Watch

  • Expertise. Deep knowledge of Premier League football, domestic competitions, UEFA tournaments and global football markets.
  • Accountability. A commitment to listening to our audience and quickly addressing reader feedback and factual corrections.
  • Integrity. Editorial choices driven purely by news value, narrative interest and analytical depth — never commercial kickbacks.

Contact and corrections

Do you have a news tip, feedback on an article or a correction for our editorial team?