Privacy Policy

The Policy sets out how Anfield Watch stores and uses the personal data which it collects from individuals in whatever capacity and by whatever means.

For enquiries related to match photos or club data, please refer to our Licensing page.

For information specifically relating to the operation of the Anfield Watch website https://anfieldwatch.co.uk ("Site") please see the section entitled Cookies below.

This Policy and any other document(s) referred to in it, sets out how we will treat your personal information, and is intended to help you understand how we deal with any personal information we may obtain from you and how you may access, alter, rectify and/or remove it. Under data protection legislation we, Anfield Watch, are the Data Controller and our address is Allerton House 108 Waratah Drive, Chislehurst, London, United Kingdom, BR7 5FS. We are a registered company (number 13634814).

This Policy has been prepared to meet the requirements of all relevant laws and regulations relating to data protection including (i) the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR) (ii) all applicable requirements of the General Data Protection Regulation ((EU) 2016/679) to the extent retained in the UK (UK GDPR) and any implementing laws, regulations and secondary legislation, as amended or updated from time to time, in the UK and then any successor legislation to the UK GDPR, the Data Protection Act 2018 and PECR (the Data Protection Legislation).

Our commitment to the privacy of your data

Anfield Watch commits:

  • to keep your data safe and private;
  • only to disclose your data to third parties in order to enable us to carry out our obligations to you;
  • to never sell or exchange your data for marketing purposes whether in explicit or pseudonymised form.

It is important that the personal data we hold about you is accurate and current. Please advise us if your personal information changes during your relationship with us.

Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way or improperly altered or disclosed. In addition, we only authorise access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.

They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

The purposes for which we may use your personal data

The information we may collect from you includes, but is not limited to personal contact details such as name, title, address, telephone number, email address and your preferences for receiving marketing-related information from us.

Where applicable, we may hold copies of documents you provide to us to prove your identity when the law requires us to have this. Identification documents may include your passport and/or driver's licence. These show details of your full name, address, date of birth and facial image. Data on your passport will also include your place of birth, gender and nationality.

We will only collect the minimum amount of personal data needed to enable us to carry out any legitimate activities of which you are aware.

We will use your personal data to the extent necessary to enable us to carry out our obligations arising from any agreement for the provision of legal services that we enter into with you, to respond to your queries and requests, maintain your file and manage transactions relating to your instructions such as payments to or from Anfield Watch. We may need to hold details of your bank account to enable us to process any such payments.

We may from time send newsletters, details of Anfield Watch’s activity or other materials which we think may be of interest, to people with whom we have a relationship. Such communications may include a marketing element and we consider that it is in our legitimate interest to develop our business in this way since the impact of such communications on the recipients is likely to be minimal and the information supplied will hopefully be of use to our contacts and clients. We will always offer an opt-out channel with any such communications. It is your choice whether or not to provide us with personal information. Personal information (personal data) means any information about an individual which, either on its own or when combined with other data, enables an individual to be identified. It does not include data where the identity has been completely removed.

There are instances where we would have to comply with the law and deal with your personal data for regulatory, legal and compliance purposes. These may include:

  • gathering information as part of investigations by regulatory bodies or in connection with legal proceedings or requests;
  • when we are investigating complaints; and
  • when we perform functions that are part of our business requirements to deliver services to you, for example, when we are monitoring and managing staff access to systems and facilities, staff conduct, disciplinary matters etc.

By providing your personal information to us, you agree that we may collect and use all personal information you provide to us in the ways described in this Policy. If you do not agree with the terms of this Policy, please do not provide personal information to us.

Requests concerning your data

The Data Protection Legislation gives you a number of rights concerning your personal data.

Where you have provided your consent to the collection, processing and transfer of your personal information for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent. To withdraw your consent, please contact us at anfieldwatch@anfieldwatch.co.uk or write to us at Allerton House 108 Waratah Drive, Chislehurst, London, United Kingdom, BR7 5FS. Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes you originally agreed to unless we have another legitimate basis for doing so in law. You also have the right to:

  1. Request access to the personal information that we hold about you. This enables you to receive a copy of the personal data we hold about you and to check that we are processing it lawfully.
  2. Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us. It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes.
  3. Request erasure of your personal information where there is no good reason for us continuing to process it.
  4. Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. In some cases, we may be able to demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes.
  5. Request the transfer of your personal information to you or to a third party.
  6. Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
  • if you want us to establish the data's accuracy;
  • where our use of the data is unlawful but you do not want us to erase it;
  • where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
  • you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

If you want to contact us with regards to the information we hold about you as above, please do so by emailing us at anfieldwatch@anfieldwatch.co.uk or writing to us at Anfield Watch, Allerton House 108 Waratah Drive, Chislehurst, London, United Kingdom, BR7 5FS. You will not normally have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access the information you are requesting (or to exercise any of your other rights). This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or if you have made a number of separate requests. In this case, we will notify you of the likely timescale and keep you updated.

Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

A “cookie” is a small text file that is created on your computer’s hard disk when you access certain websites. Cookies allow the website to recognise your computer. A cookie can identify the pages that are being viewed and this can assist the website operator to select the pages that the visitor sees.

This website uses the following types of cookies:

Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. 

Consent cookies.  These allow us to recognise the preferences which you have indicated regarding our use of cookies on the website.

These are the cookies that we use on the website:

Cookie Duration Description
_ga 2 years This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gid 1 day This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is performing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form.
cookielawinfo-checbox-analytics 11 months This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-necessary 11 months This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
viewed_cookie_policy 11 months The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

3rd Party Cookies

We use a range of 3rd party content and tools on the Site. As a result, when you visit a page with content embedded from, for example, YouTube, cookies may be placed by the Site. Anfield Watch does not control the dissemination, content or specific use of these cookies. You should check the relevant third party website for more information about these. Below are some of the main 3rd party services we use:

Anfield Watch may provide links from the Site to third party websites. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. Anfield Watch gives no warranty regarding any third party website. We do not control any third-party website for which we may provide a link and are not responsible for their privacy statements. When you leave our Site, we encourage you to read the privacy notice of every website you visit.

You have the ability to accept or decline cookies when you first log onto the website.  You can alter your preferences subsequently by modifying the settings in your browser. For example, in Internet Explorer, you can go to Tools and then Internet Options, where there is the option to change your settings to disable cookies. However, you may not be able to use all the interactive features of a website if the cookies are disabled.

You also have the ability to delete cookies that have been installed in the cookie folder of your browser. To do this you can search for “cookies” in your “Help” function for information on where to find your cookie folder and how to delete them.

Social media

Information that you post via social networking (including but not limited to Facebook, Instagram and Twitter) is generally accessible to, and may be collected by, others and may result in unwelcome communications. For your own safety and security, you should not provide information about yourself on these areas of our Site or via other social networking applications we may use from time to time.

If you disclose any information via social networking, we do not accept any responsibility or liability for any breach of privacy, loss, damage, effect on your reputation or otherwise whatsoever.

How and where do we store your personal information?

All personal information we collect from you is stored on secure servers and is securely backed up.

The personal information that we collect from you may be transferred to, and stored at, a destination outside of the UK.  It may also be processed by staff operating outside the UK who work for us or for one of our suppliers or professional associates. Such staff may be engaged in, among other things, the provision of support services. By submitting your personal information, you agree to this transfer, storing or processing. If your personal information is shared, you can expect a similar degree of protection in respect of your personal information as we require third parties to respect the security of your data and to take appropriate measures to protect your personal information in line with this Policy.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site; any transmission is at your own risk. Once we have received your personal data, we will use strict procedures and security features to try to prevent unauthorised access.

Your anonymised IP data may be accessible to the operators of this website, Key Business Marketing, who are engaged contractors responsible for developing and maintaining our website. No personal information is shared.

How long do we keep your personal information?

We will only retain your personal information for as long as necessary for the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements, and for any other uses set out in this Policy. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information, whether we can achieve those purposes through other means, and the applicable legal requirements.

We normally retain a client file for a period of seven years after a matter has been completed ("Retention Period") to enable us to comply with legal requirements and so that we can respond to you if you have any questions or require information regarding work which we have carried out for you. You may request that the relevant file be returned to you at any time within the Retention Period. If you have not done so we will destroy any files and related email correspondence at the end of the Retention Period.

In some circumstances, we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

General

Please note that we may need to update this Policy from time to time to reflect changes in the law. Any changes we may make to our Policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. We recommend that you check this page regularly to ensure that you have read the most recent version and are happy with any changes.

You have the right to make a complaint at any time to the Information Commissioner's Office, the UK supervisory authority for data protection issues.

Questions, comments and requests regarding this Policy are welcomed and should be sent to anfieldwatch@anfieldwatch.co.uk or in writing to Anfield Watch, Allerton House 108 Waratah Drive, Chislehurst, London, United Kingdom, BR7 5FS.