'Record-breaking' deal confirms Liverpool are SUPERIOR to Chelsea

Liverpool are set to complete a record-breaking deal to make a huge Premier League statement.

The current title holders are looking to compound their dominance with the agreement enlarging the gap with rivals Chelsea, who are still trying to get their affairs in order before attempting to follow suit.

£70m is rumoured to be the amount that FSG has brokered while Todd Boehly will be left in the dust.

Of course, this isn't related to on the pitch matters - more so dynamics in the boardroom. But the gap between Liverpool and the Blues is only getting bigger and that's something we should all celebrate.

Sponsorship deal set to be RENEWED

According to a report from Football Insider, the Reds are edging closer to an agreement in their talks with multinational bank Standard Chartered as their front-of-shirt sponsor, extending the partnership between the two institutions closer to 20 years. It's truly remarkable how long-standing it's been.

Liverpool are currently set to have the bank represented on their kits until the end of next season, following a renewal of terms back in 2022, although work is already taking place behind the scenes to arrange a further renewal, including a £20m per year boost to the previous £50m-a-year terms.

This would be a significant deal to get across the line, since a new Premier League record would be recorded, beating the £60m-a-year that Manchester United and Manchester City are each taking in.

It was estimated by Greg Cordell last week that Liverpool could see the club's commercial income for the 2024/25 statement increase by £28m, reaching £336m. This is as a result of the two deals struck with Coca Cola and Trimble, who are expected to be particularly lucrative partnerships for the Reds.

But going back to the shirt sponsorship update, it's remarkable how significant the chasm between Liverpool and Chelsea is, given he Blues currently don't have a shirt sponsor. As such, this means that the Reds now have a chance at beating the Clearlake-owned side's commercial revenue figures.

In the report, expert Dr Dan Plumley explained: "I think with Liverpool, there are a couple of factors there for me. One is, the success they've had on the pitch. You've got winning another Premier League title. The atmosphere around the club in terms of the lifted commercial revenue as well. Financially, they've just upped their game as well, and success on the pitch has held through that.

"The other thing with Standard Chartered is that it's a long term deal, and we don't often see those in football, but there's a loyalty piece there as well that I think is important. And that goes both ways.

"Liverpool will obviously look to stretch that number up, and they've managed to do that, which is brilliant for them, but it has been a long term deal, and you've got that kind of relationship there that is a trusted partnership. Chelsea's situation has been a little bit different. They've not had the success that Liverpool had as a comparison. Their ownership structure has caused a little bit of volatility."

Regardless of what happens on the pitch, Liverpool can be considered superior to Chelsea in at least once facet. In terms of club size, there's no debate. But we can now add the finance numbers to that dominance as well. FSG's steady long-term ownership of the Reds has put us in a fantastic position.

Of course, we'll have to wait and see how the financial statements turn out in the new-year, but a lot of work is already being undertaken to make a difference for the next few years to come and beyond.

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