Liverpool's game-changing project has failed despite Michael Edwards' best efforts

Liverpool's major project has failed. That's despite the efforts of Michael Edwards as FSG CEO of Football.

Michael Edwards returned to the fold in 2024 for one major role. He didn't technically agree to join Liverpool - he instead signed up for FSG, the club's ownership.

The role was that of a multi-club project overseer. Edwards was the CEO of Football and that would include Liverpool and the other clubs that FSG intended to purchase.

However, that now won't happen. The Athletic reports that the multi-club idea is now dead, with FSG distancing themselves from the plan.

So why is that?

The multi-club failure

Strict ideas around what would actually be worth an investment appears to have been the problem. FSG wanted a club that was value for money, had genuine potential to play European football, and was based in an area that could attract potentially elite players and staff.

Now, was that possible? There's an old adage when buying something: Cheap, Quality, Great location - you can have two of the three.

It feels similar here. Cheap, Potential, Great Location. Finding all three is a nightmare.

They came close with Bordeaux but severe financial concerns, as well as further concerns over the ownership of the stadium, ended a deal.

Then came further concerns over having multiple clubs in European competitions. UEFA don't like it and it caps the potential of two European-based clubs with the same ownership.

And another problem - valuation. FSG conducted their own assessment of how much clubs and their players were worth. Apparently, this frequently differed strongly from what clubs actually valued themselves at.

That made finding value for money incredibly difficult. So difficult, it seems, that FSG have been entirely put off of the idea.

What that means going forward is anyone's guess. But it could mean serious change is on the way.

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