New Balance are reportedly ready to break the bank to beat Nike in the race to become Liverpool’s kit sponsor for beyond the 2019/20 season.
As things stand, the Reds contract with New Balance expires at the end of the season unless they can reach a new lucrative agreement, with Liverpool looking to secure a deal that would put them on a level playing field with the likes of Manchester United.
Their rivals earn £75m a season from their partnership with Adidas. Reports in recent weeks have claimed that Nike are willing to pay Liverpool above and beyond what United get with claims putting a ballpark figure at around £85m.
Now, however, according to French outlet Foot Mercato claims that New Balance want to retain Liverpool and are willing to break the bank in order to so.
Most supporters would agree that New Balance’s kit designs for the European Champions have steadily improved over the years and so there would likely be few complaints if they were to remain the club’s kit producers.
The only issue is whether or not they can actually match Nike’s reportedly huge offer to Liverpool but if they can then it seems likely they will remain as the Reds kit designers.
More specific information will surely be leaked in the coming months as the club will want to reach an agreement ahead of the end of the season.