With Liverpool’s sponsorship with Western Union finished, the English Champions could start the new campaign without a sleeve sponsor, according to the Evening Standard.

The Western Union deal was reported to be a five-year deal worth around £25 million. But, the American company decided to walk away from this deal at the end of last season.

A statement from Western Union said: “Western Union’s sponsorship has of Liverpool Football Club has been very successful for both our business and our brand and we are very proud of what we have achieved over the past three seasons.

“However, we evaluate all our activity, including sponsorships, on a regular basis and as our business and brand needs new objectives continue to evolve, we have made the decision not to continue with the Liverpool Football Club sponsorship beyond the end of this season.”

Liverpool are reportedly set to look for a new sponsor for the up and coming season after recently revealing their Nike home kit.

With finances expected to be tight this season after the stop of football due to the pandemic, the current European champions will be looking to cash in on a new sponsorship deal within the coming weeks.

A sponsor can be added during the season with approval from the Premier League.

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We aren’t too bothered that Liverpool might not have a sleeve sponsor at the beginning of next season. In terms of looks, the sleeve sponsor does not add anything to the kit.

With that being the case, we personally prefer Liverpool’s kits to not have a sleeve sponsor.

However, from a financial point of view, it would be nice to see the club find a sleeve sponsor soon . The reality is, Liverpool’s previous deal with Western Union was originally worth £25 million.

With the pandemic impacting the club financially, it would be nice to see the club sign a new deal soon in order to raise some funds.

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