Liverpool FC has partnered with video gaming giant EA Sports in a new long-term deal.
EA Sports FIFA will become the Reds’ official football simulation game partner ahead of the launch of FIFA 20, which will be available from September.
The club and EA Sports will look to work together on content specifically aimed at Reds supporters around the world, many of whom are avid fans of the popular video game.
Billy Hogan, Managing Director and Chief Commercial Officer, Liverpool FC, said: “Both on and off the pitch, we’re always looking for new ways to bring our fans around the world closer to the club that they love. Our partnership with EA SPORTS will enable us to give our supporters even more opportunities to engage with Liverpool FC through the innovative and exciting world of gaming. We look forward to working together over the next few years.”
Samantha Ebelthite, UK&I Country Manager, Electronic Arts, said: “We always strive to blur the lines between the virtual and real worlds of football. By partnering with Liverpool FC, we are delighted to continue breaking new ground, providing unrivalled authenticity to fans across the globe. It’s fantastic to become the club’s official football simulation game partner and we’re looking forward to working with the European Champions over the course of the partnership.”
EA SPORTS FIFA 20 is available to pre-order now on PS4, Xbox One and PC ahead of the game’s worldwide release on September 27.