Liverpool are eyeing an enormous increase in their kit sponsorship revenue as they look to use Manchester United’s £75million per season agreement with Adidas and agree a similar deal with New Balance.

The Reds have been with New Balance since the 2015/16 and with their contract expiring at the end of the 2019/20 season, a new deal is being pursued that can put them on par financially with the biggest clubs in the world.

The current agreement with New Balance sees Liverpool earn £45million per season while Manchester United (£75m), Chelsea (£60m), Arsenal (£60m) and Manchester City (£50m) all earn more than their Merseyside counterparts.

READ: Liverpool receive major injury boost ahead of Manchester United clash

READ: Barcelona drop out of the race to sign Adrien Rabiot this summer

The Liverpool Echo reports that the Reds believe that with Manchester United earning £75million per season, they should be “commanding that kind of figure.”

With the club recently announcing a record-breaking £125million pre-tax profit and with the on-field success of the last 18 months, Liverpool are a great investment for kit suppliers and the Echo report that a possible extension is being discussed with New Balance.

Liverpool are also receptive to offers from rival suppliers like Adidas, Nike and Puma.

About The Author

South African Liverpool fan and freelance writer.

Related Posts

Leave a Reply

Your email address will not be published.